This campaign was created based on a powerful insight: when people watch a movie without knowing English, they rely on subtitles and miss parts of the film. We found it fitting to use this approach to capture the attention of potential students who haven't yet decided to learn English. By moving beyond subtitles, they can fully enjoy movies and life in their original language. We use artificial intelligence to recreate iconic movie scenes with high memorability, aiming to establish a stronger connection between the problem to be solved and our target audience.
